CHURN FM
CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
Episodes
304 episodes
E303 | Customer Success Is Dead. Meet the Growth Department.
Today on the show, we have Alex Raymond, founder of AMplify and author of The Growth Department, a book reframing how post-sales teams think about their role inside B2B companies.In this episode, we dig into why customer success and acco...
E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn
Today on the show, we have Priya Lakshminarayanan, CPO of Recurly, a subscription management platform empowering brands like Twitch, PupBox, Sprout Social, and Pipedrive to launch, scale, and optimize subscription experiences....
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E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments
Today on the show, we have Charles Rosenblatt, CEO of Butter Payments, providing ML AI-driven payment recovery for subscription merchants and recurring payments. Previously, Charles was CSO of Payoneer, CRO at Velo Payments, and ran treasury at...
E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email
Today on the show, we have Matthew Tharp, CEO of Hunter.io, the all-in-one email outreach platform used by over 4 million people to identify prospects and run cold email campaigns. Previously, Matthew was VP of Worldwide Retention at LogMeIn, w...
EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature
Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience building data-driven growth engines across e-com...
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E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them
Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market and marketing teams at Segment, Retool, and ...
EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn
Today on the show we have Vova Feldman, the Founder and CEO of Freemius.In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses.We then ...
E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks
Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCampaign, his work as a Stanford instructor and...
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E295 | The Future of SEO in an AI-First world with Kevin Indig | HyperGrowth Partners
Today on the show we have Kevin Indig, Growth Advisor and Partner at HyperGrowth Partners, a stage accelerator that invests time into early-stage startups to help them achieve and sustain rapid growth post-Series A. Kevin is also the former Dir...
E294 | SaaS isn’t dead, it’s just different: Alexander Theuma from SaaStock on the industry’s turning point
Today on the show, we welcome Alexander Theuma, founder of SaaStock and general partner at BackFuture VC. In this episode, Alexander dives deep into the shifting SaaS landscape, exploring how AI is redefining capital efficiency, company structu...
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EP293 | The Hidden Friction Killing Your Growth: Ramli John's Playbook for B2B Onboarding Success
Today on the show we have Ramli John, founder of Delight Path and author of Product-Led Onboarding and the upcoming book Eureka.In this episode, Ramli shares why activation and onboarding are some of the most overlooked yet impactful lev...
E292 | How AI Is Rewriting the Customer Success Playbook: Lessons from 600+ CS Teams
Today on the show we have Jamie Davidson, the CEO and Co-Founder, and Kelley Turner, the SVP of Global Customer Success at Vitally.In this episode, Jamie and Kelley share their experience in helping over 600 companies scale customer succ...
E291 | From Champagne Problems to Category Creation: The Rise of Paddle’s Merchant of Record Play with Andrew Davies
Today on the show we have Andrew Davies, the CMO of Paddle.In this episode, Andrew shares his experience tackling the "champagne problems" that SaaS companies face as they scale globally.We then discussed how Paddle repositioned i...
E290 | From PLG Pains to AI Gains: Rethinking Retention with Ryan Seams of AssemblyAI
Today on the show we have Ryan Seams, the Head of Customer Success at AssemblyAI.In this episode, Ryan shares his experience transitioning from Deloitte to the fast-paced world of startups, where he spent nearly a decade at Mixpane...
E289 | How AppsFlyer Uses AI to Build Superhuman CS Teams with Ziv Peled
Today on the show we have Ziv Peled, the Chief Customer Officer of AppsFlyer.In this episode, Ziv shares his experience using AI to radically improve customer success performance.We then discussed the shift from product expertise ...
E288 | How AI Is Transforming Customer Success with Sivan More of HiBob
Today on the show we have Sivan More, the VP of Customer Success at HiBob, an HR tech company driving company culture and employee engagement.In this episode, Sivan shares her experience in the evolution of customer success and how it ha...
E287 | From CAC Recovery to Higher ACVs: The Power of Upfront Payments with Miguel Fernandez Larrea
Today on the show we have Miguel Fernandez Larrea, the CEO and Co-founder of Capchase.In this episode, Miguel shares his experience helping B2B vendors recover customer acquisition costs faster and increase deal sizes through flexible pa...
E286 | Humanizing Feedback: Hark’s Vision for Customer-Generated Content with Fran Brzyski
Today on the show, we have Fran Brzyski, CEO and co-founder of Hark, a platform that helps brands build loyalty and achieve efficient growth through customer-generated content.In this episode, Fran shares insights into transforming custo...
E285 | Betting on Yourself: Wistia’s Bold Pivot From Video Hosting to a Multi-product Platform with Chris Savage
Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform.In this episode, Chris shares insights from Wistia’s journey—from a video hosting platform to a comprehensive suite of video tools....
E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell
Today on the show, we have Lucas Lovell, VP of Product at Paddle, a comprehensive payments and billing platform that helps businesses streamline transactions, reduce churn, and scale globally.In this episode, Lucas shares his insights on...
E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane
Today on the show, we have Guillaume Cabane, Co-Founder and General Partner at Hypergrowth Partners. G has helped scale some of the fastest-growing B2B companies, including Ramp, Retool, Vercel, Reddit, and more.In this episode, we dive ...
E282 | Navigating Early-Stage Growth: Churn, Retention, & Customer Success at Pylon
Today on the show we have Advith Chelikani, the Co-founder and CTO of Pylon.In this episode, Advith shares his journey from engineer to co-founder and how Pylon is redefining B2B customer support.We then discussed the role of prod...
E281 | The Foundational Laws of Retention That Haven’t Changed in the AI Era with Brian Balfour
Today on the show, we have Brian Balfour, the Founder and CEO of Reforge and former VP of Growth at HubSpot.In this episode, Brian shares his perspective on the foundational laws of retention that remain unchanged, even as AI continues t...
E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult
Today on the show we have Emeric Ernoult, the Founder and CEO of Agorapulse.In this episode, Emeric shares his experience navigating Agorapulse’s bold pivot from serving SMBs to targeting mid-market and enterprise clients.We then ...
E279 | The Evolution of Copy.AI: From AI Copywriting to Enterprise Workflow Automation with Paul Yacoubian
Today on the show we have Paul Yacoubian, founder and CEO of Copy.AI. In this episode, we explore how Copy.AI evolved from an AI copywriting tool into a full-scale enterprise workflow automation platform.Paul shares how LLM...
