CHURN FM
CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
CHURN FM
EP21 | Jinny Oh (Wandr) - How product strategy and UX design impact churn
Today on CHURN.FM we have Jinny Oh, Founder of Wandr Studio, a product strategy and UX design firm.
We chatted about how Jinny built a multi-million dollar business as a digital nomad and her motivations to build a remote company.
We also discussed how Wandr helps SaaS companies tackle churn through product strategy and UX design, how to test your ideal customer personas before building a product, and the importance of having a solid information architecture to avoid build a Frankestein product.
Jinny also shared how product copy impacts product design, how to conduct a usability audit, and how to effectively roll out a product redesign without impacting the existing user's experience.
I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on Andrew@churn.fm and don’t forget to follow us on Twitter.
Enjoy the episode!
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
